Business portraits for Lynsey McMenemy, Hansar Mortgages

Brand Photography

4 Sept

Written By Karola Grabara, The Brand Photographer

Lynsey McMenemy

Founder, Hansar Mortgages

“Karolina was fun, warm and I LOVED it. My images are exactly what I wanted and more. Cannot recommend her enough.”
— Lynsey McMenemy, Hansar Mortgages

Lynsey is the founder of Hansar Mortgages, offering personalised mortgage advice in Edinburgh. She wanted professional portraits that reflected her expertise while still feeling warm, approachable and true to her personality.

Starting Point

Lynsey needed a collection of professional images for her online presence: photographs that would communicate credibility and expertise without feeling overly formal or corporate.

Challenge

For a business built around personal advice and client relationships, it was important that the images created a sense of trust and approachability while still positioning Lynsey as a knowledgeable professional.

Shooting Concept

We met on a bright morning in Edinburgh and explored several nearby locations, using the natural light and surroundings to create variety throughout the session.

We also stopped for coffee at Grow Urban, giving us the opportunity to capture more relaxed and candid moments alongside the polished portraits. The combination created a collection that felt professional without losing Lynsey’s personality.

Outcome

A varied collection of natural, polished business portraits that reflect Lynsey’s expertise and approachable style, giving her images she can use to build trust and connect with clients online.