Headshots for accountants: Henderson Loggie project

Henderson Loggie

Corporate Team Portraits

The Henderson Loggie project was the biggest photography project I had worked on in terms of both time and team size. Their marketing team had a very clear vision for how they wanted the company to be represented, and together we explored every detail before settling on the final approach.

Rather than investing in another collection of generic headshots with a paper backdrop and artificial lighting, we wanted to create something that felt modern, warm and genuinely representative of the people behind the business.

Starting Point

Henderson Loggie wanted a new collection of portraits for their team. The marketing team knew that the images needed to feel cohesive with the company's visual identity while moving away from traditional corporate headshots.

Challenge

We needed to create portraits that felt natural, warm and inviting while still looking consistent across a large team.

With many employees being photographed over several days, there was also a lot to consider behind the scenes. The experience needed to feel organised and straightforward for everyone involved, while giving each person enough choice to find an image they felt comfortable with.

Shooting Concept

We tested extensively before the main shoot. We explored more than one location, tested different editing styles and created a mockup of the team page to see what worked best with the company colours and overall visual identity.

Once we had chosen the location, we tested multiple backdrops within the space to create enough variety while keeping the final collection cohesive.

We also wanted to make the experience as comfortable as possible for the employees. I created a dedicated page for Henderson Loggie employees where they could get to know me through a video before the shoot, find practical preparation tips and check the company's specific dress code guidance.

The photography itself took place over several days, with employees booked into organised ten minute slots. Each person received a minimum of five options and could choose the photograph they liked best. On the final day, we also photographed a small number of people again when they felt they needed another option, mostly because they had not been happy with their wardrobe choice.

A cohesive collection of modern, warm and approachable portraits that represent Henderson Loggie as a team while allowing each individual to feel comfortable and recognisable.

The carefully tested visual direction gave the marketing team confidence in how the images would work together, while the preparation and organisation made a large scale photography project feel manageable for everyone involved.