What to Wear for Professional Headshots (So You Still Feel Like Yourself)

Choosing what to wear for headshots can feel harder than the session itself.

Most people aren’t worried about the photos — they’re worried about getting it wrong.

Looking too formal.
Too casual.
Or just not like themselves.

If that’s where you are, it’s simpler than it seems.

Start with what already feels like you

You don’t need to buy anything new.

In fact, it’s usually better if you don’t.

The best place to start is something you already wear in your business — something that feels comfortable, familiar, and like you on a good day.

Because if it feels right in real life, it will look right in your photos.

Keep it simple

Clothing should support you, not take attention away.

Soft colours, simple shapes, and minimal details tend to work best.

Things to avoid:

  • busy patterns

  • large logos

  • anything that feels uncomfortable

If you’re unsure, simpler is almost always the better choice.

Think about how you want to come across

Before choosing outfits, it helps to think about how you want to be seen.

Not in a strategic way — just in a human one.

Do you want to feel:

  • calm and grounded

  • approachable

  • creative

  • quietly professional

Your clothes and accesories can support that without needing to say too much.

Bring a small selection

You don’t need a full wardrobe.

A couple of options is often enough, and for longer sessions we can include a few more changes if it feels right.

Nothing complicated — just enough to give you a bit of variety without overthinking it.

Layers

A jacket, knit, or light layer can add subtle variation without changing your look completely.

It also gives your images a bit more depth, especially in natural light.

You don’t have to figure it out on your own

Most people aren’t completely sure what works best — and that’s completely fine.

I guide you through the process in a simple, calm way, so nothing feels overwhelming.

If you’d like to see how the sessions work, you can take a look here:


If you’ve been putting it off because you’re not sure what to wear, you’re not alone.

It’s always simpler than it feels at the start. Take a look at headshot sessions

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Do I really need professional headshots? (A simple guide for small business owners in Scotland)